My Favourites

My Favourites

Save your favourites with a single click and you’ll never forget a brilliant Muddy recommendation.

Back to Slidemenu

7 Unisex Kids Labels To Love

Trailblazing children’s fashion for boys and girls

John Lewis Unisex Children's Clothing

New unisex designs from John Lewis

John Lewis made the headlines a week or so ago with their new gender-neutral approach to kidswear and it didn’t half stir up a debate.

Is it politically correct nonsense? Or it is about time dresses were splashed with dinosaurs and colours weren’t so stereotyped? Feel free to add our thoughts in the comments!

As a mum of twins (a boy and a girl), my kids have grown up in whatever colour happens to be clean and leaps out of the airing cupboard at me.  My son left hospital in a pink babygrow (much to Mr Muddy’s horror) and although I might struggle to get my 8 year old son into bright fuscia now there are a number of items of clothing that frequently cause a major tiff based on who grabbed them first. I wish more brands would chuck out the old-fashioned gender rules. So I thought I’d share a few of the other unisex children’s labels I love.

Poco Kids

Too cool of school fashion for kids

Poco Kids

Let’s kick off on home territory.  Poco Kids is the babies and Children’s clothing Boutique in Cambridge for ages 0-12 years. This shop is for on-trend kids who want to look cool.  Although there are dresses and skirts for girls, they’re in neutral colours and you’ll struggle to find much pink on the rails. There’s a strong sense of social and environmental responsibility, selling many items that re made from Organic Cotton and recycled plastics.

Polarn Y Pyret

Practical style from Scandinavia

Polanr o.Pryet


If you’re the sort of family that heads outdoors whatever the weather, Polarn Y Pyret (pronounced ‘Pole arn oh peer et’) is the label to know. They make the best kids’ thermal and outerwear I’ve come across – great for skiing and they wash so well. Not the cheapest but they last for multiple children as hand-me-downs. Focused on function (but with a dose of Scandi cool), gender doesn’t really come into it.  If you’ve yet to find them in Cambridge they’re on the 2nd floor of the Cambridge Arcade.


Bright clothes kids can have fun in


Practical, age appropriate but never dull, Tootsa MacGinty collections are full of cute, quirky prints, playful details and paintbox brights. From the beginning Tootsa’s designs have always been for ‘children’, without separate ranges for boys and girls. Soft organic cotton and hardwearing designs are other reasons to check them out.


Tobias & The Bear

Cool and comfy fashion for little folk



Tobias & The Bear was launched by two Mums-of-boys looking for something fun and practical to dress their little dudes in. A line of playful printed leggings was born and sweatshirts, tees, rompers and bedlinen followed. The brand is totally anti the ‘pink is for girls, blue is for boys’ philosophy and the result is some of the coolest kidswear around.

The FMLY Store

Slogan tees to wear loud and proud

Winging it sweatshirt


Launched on the back of the brilliant blog Selfish Mother, The FMLY Store began with a line of slogan tees for Mums. Admittedly they do have ‘BOY’ and ‘GIRL’ tees and rompers but pointedly make the boy’s romper pink and the girl’s blue and also have a range of ‘SUPER KID’ and ‘HUMAN’ slogan designs. £5, from each child’s Human Tee goes to The Refugee Council.

Little Loves Cornwall

Handmade quality and quirky prints

Little Loves


There are also several Cornish brands blazing a trail for Unisex kidswear, including Newquay-based, Muddy award winner Little Loves. The brand makes its gorgeous printed designs by hand in Cornwall with fabrics carefully sourced in Europe (find out more about Little Loves in this blog post).

Celtic & Co

Cornish-made sheepskin boots

Celtic and co


Celtic & Co’s cosy sheepskin boots were designed for Cornish surfers to keep their toes toasty on the beach. They are handmade in Newquay from British sheepskin and finished with double stitching and durable soles, so they’ll put up with plenty of knocking about outdoors. Perfect for autumn and winter days by the sea.

Tell us what you think

Your email address will not be published.

* Required
* Required

Little Black Book

The Little Black Book

Our A-Z of the grooviest local businesses to help make your life easier

View the businesses
Reader Treats Just For You!