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The talented locals behind The Indie Store

As we gingerly step back into the real world, it's more important than ever to support local. Here some of our Indie Store businesses recount their journey and show what makes them special


Indie store shop botanical forrest

I’m Clare, the founder of Botanical Forrest – calming and therapeutic scented candles and wax melts. In March 2020 my role in the corporate world was made redundant. After two decades working in London and living in Suffolk, I knew I wanted to make a radical career change. I felt a strong pull to work back in Suffolk. I absolutely love fragrance in my home and I believe scent is incredibly emotive, can improve our mood and sense of wellbeing. So I followed my dream and took the plunge to pursue my own business. Botanical Forrest is a way of contributing to people’s emotional wellbeing especially as we are currently spending so much time at home. I hope our products help to capture a memory and evoke a spirit of contentment.



Indie store shop

We’re a special occasion cake studio and caterers bringing foodie joy to as many people as possible in Norfolk and Cambridgeshire! Turning ideas into stunningly beautiful, edible pieces of art is our passion, creating a flawless, incredible experience for you, sweet or savoury, with no compromise on taste or flavour. Everything our clients require is expertly produced by me, Ginny Skeels, and my team who bake and create sensational wedding & celebration cakes, desserts, afternoon teas, meal deliveries, custom menus, buffets, sharing & grazing boards and gorgeous gift DIY baking kits and hampers.



indie store shop schildren

I am a wife and mummy to two little girls who are all my driving force behind everything I do! After originally training as a Biomedical Scientist I decided to follow my dream of having my own store and this is how SCHILDREN was born! As a mum, I understand the importance of high-quality items and crucially at affordable prices. We source products that we hope you will love and offer them at the best possible prices. We are proud to offer the highest quality, carefully selected products from a variety of different brands. Our aim is to provide a one stop shop for all your modern living needs. Each and every product we sell we love and believe in.



Pure Source indie store shop

Pure Source was established over 15 years ago in Barbados and last year we opened a store in the centre of Cambridge. Our brands include Tata Harper, Inlight, Rahua, Bamford, RMS Beauty, Kosas, Holistic Silk, Ilia, Juice Beauty to name a few. We choose our brands because they work, and our choice is considered and careful. We aim to offer products that are as clean and natural, and as organic and sustainable as possible. We choose brands that stand out and deliver in their performance and ingredients, that are not tested on animals and are better for the environment and for you.



javelin suffolk

Regarded highly as one of Drapers Inspiring Independents 2020 as well as Drapers womenswear award in 2012, multi-award-winning Javelin is a cherished family-run fashion and lifestyle business for men and women which has so much to offer to its style conscious clientele. Having steered Javelin through 31 years of fashion, Jeremy and Joanna Clayton effortlessly curate seasonal collections from a multitude of fabulous brands with prices to suit all budgets. Although the 16th century flagship store in historic Bury St Edmunds and its sister store in Sudbury may be closed for the time-being, spring/summer fashions are arriving regularly onto their website.




Almost forty years ago, Margaret Weeds – Nottingham native, contemporary of one Anita Ruddock, and qualified in herbal medicine and aromatherapy – was suffering with very sensitive skin. She wasn’t alone: eczema ran in her family and she and her children were all plagued with sore, dry, itchy patches. Armed with her exceptional herbal knowledge, she started creating remedies with organic herbs, plant oils and natural active ingredients that were kind to super-sensitive skin. The result was a small range of gentle, effective, all-natural skin care, hair care (and later) makeup. On the strength of these results, Margaret and her daughter Abi launched Odylique in 2003, a company with a passion for the power of genuine natural skincare. They’re still a family-owned company run by Abi and a dedicated team of skin-loving experts in rural East Anglia. Every single one of Odylique’s products is handmade in their Suffolk eco-HQ.


pinkster gin indie store

The original pink gin, made with real raspberries, that’s been titillating taste buds since 2013. From day one, we’ve always been about fresh fruit rather than fancy flavourings. The raspberries are grown locally to our rural Cambridgeshire HQ and we only produce the gin during the raspberry cropping season. Thanks to these plump beauties, Pinkster is deliciously dry with a hint of fruit and an exceptionally smooth finish.


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